Join the Centers for Medicare & Medicaid Services (CMS) on social media to help spread the word! Each platform features its own legal terms of service and community standards, which Pratt Institute cannot control. Which of the following statements is true about Instagram? Which of the below is NOT one of the three factors determining how an influencer can impact behavior? Connect with friends. Which of the following statements about marketing and advertising are true? Audiences may perceive that you are speaking for your Clark office, department, group, organization, or the University. Q2. These demographics include which of the following? Remember that content is usually consumed on a mobile device, a design that works at a large scale (like a poster) may not work on a phone screen. lock ( Media. True or False? \text{Rent Expense}\hspace{50pt}&\ When posting student work be mindful of theFamily Educational Rights and Privacy Act (FERPA) which restricts disclosure of student records/information. \textbf{\$978,700} \\\hline \hline Other forms of media. USAGovs Outreach team can support your agency in all stages of your campaign. \text{}\hspace{50pt}&\textbf{\$978,700} &\ \text{Accounts Receivable}\hspace{52pt} & Curating content means publishing someone else's content as if it were your own. Q4. precise targeted advertising tools. True or false? Social Media Guidelines and Best Practices 5. Basic Standards DO Have authorization to post on your department's behalf Follow all university policies Educate employees on the importance of having a social media policy for all team members within the organization. Share sensitive information only on official, This is a good example of a KPI specific to the goal. Purpose. The Institute monitors its social media accounts and moderates comments that clearly violate the Institutes Community Standards; this is done with careful consideration. We suggest that you include a disclaimer such as: "The views expressed here are mine alone and do not necessarily reflect the views of Clark University." These are the six key characteristics which distinguish New Media from old media. Federal Communicators Network Never post critical information to social media sites; while deployed, dont report your specific location on social media; dont share information that is not approved for public release. Which is a guideline for political activities by members of the armed forces? Which of the following are guidelines for DoD policy for political activities by members of the armed forces? The distinct and steady personality or style of your brand. Getting executive buy-in for social ideas. Enable conversations. The following strategies will help grow engagement on your accounts: In order to make content as accessible as possible be sure to utilize best practices for accessibility: Consider the following points in order to remain in compliance with both the platforms terms of service, intellectual property rights, and Pratts community standards: Social media is one element of a larger communications strategy. Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to. What are the 7 functions of social media? The Federal Communicators Network community shares how agencies can approach digital advertising. \text{Notes Payable}\hspace{65pt} && Find expressions for the derivatives of the following: (b) 16g(x)+8-\frac{1}{6} g(x)+861g(x)+8. True or false? Choose all that apply. There are certain actions that need to be taken into consideration for a social media crisis. What should you do to secure executive buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark? I have followed this article to find Which of the following is a pitfall when using social media for business Answers; if you are preparing for the fundamentals of digital marketing exam/quiz . Remember: platform algorithms do not present content chronologically. Choose Your Social Media Channels Quiz Answer, You're looking to do mainly B2B (business to business) marketing and to Social media is the collective of online communications channels dedicated to community-based input, interaction, content sharing, and collaboration. \text{48,500}&\\ A social media policy is intended to: A) outline what social media strategies and tactics that will be pursued in the coming year; B) mandate the required amount of social media promotion employees must do on the behalf of the company; C) provide guidelines for appropriate and inappropriate use of social media by company employees What would be a good KPI for him to use when evaluating if he is reaching this goal? PME ANSWERS Leading Marines Admin and Communi, Leading Marines - Admin and Communication (Co, Elliot Aronson, Robin M. Akert, Samuel R. Sommers, Timothy D. Wilson, Elliot Aronson, Robin M. Akert, Timothy D. Wilson. What is the group of people you want to reach with your marketing message called? Q1. Your go-to social. via USA.gov, Were spreading the #GovLove with Performance.gov the week of February 13th to celebrate public servants like you! Which of the following is safe to post on a social networking sites Mcq? If yes, this will help you find the correct answer. Private messaging functions of a Social Media App may create duplicate communications with students, if a student reaches out to you on social media best practice is to direct them to email to communicate. Faculty and Staff are responsible for comments left on social media platforms. Upload content in real time. Brings together government communicators to improve communication and make government more effective. Conversion rate is a good example of a marketing KPI. Social media is a part of all our lives. To aid search, track campaigns, and to influence the creation of user-generated content. Follow the Law, Follow the Code of Conduct. MCO 5370.7A. In this panel discussion, experts from different agencies shared how theyve used social media to reach Hispanic audiences during emergencies and the COVID-19 pandemic. Components of the graphical representation of an SNA. privacy. 5.Question 5Which of the following is an important quality of a KPI? Using comments to spread misinformation or express bias is a violation of the Institutes Community Standards; spreading misinformation about the Institute is a violation of the Institutes Community Standards. Which side won each battle? Q4. Post regularly on the site to drive . ref k is the department of the navy public affairs policy and regulations. \text{90,000}&\\ These guidelines are intended to help you identify and assess potential issues related to the use of social and new media, including, but not limited to: Facebook, Twitter, YouTube, Flickr, FourSquare, personal websites (including blogs), chat sites, etc. (Select all that apply), Q1. Web address. One-to-one engagement doesn't result in customers spending more. I've noticed a lot of the women who have been popular on . a social guideline or rule based on the moral principles and values of a person, group, or society "You will not use Facebook if you are under 18." NOT one of Facebook's Statement of Rules and Regulations Unwanted publicity can be caused by unethical marketing and promotion Cyberlaw What is one advantage of a company using an anonymous messaging app? Q5. Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher level perspective. Be Responsible. A(n) ________ outlines guidelines and best practices for employees to follow on social media. To be characterised as Social Media, a website should have the following seven key characteristics: Web space. Web address. . Computer Science questions and answers. This goal fits the SMART framework, as it is specific, measurable, achievable, relevant, and time-bound. We have the approach, the color scheme and the details what we need: Figma Designs for the following: Logo Brand Kit Brand assets Color scheme palette Typography Dark and Light mode Mobile App color schemes and representation Social Media Kit Please apply if you can deliver quickly as the next step would be creating icons and brand based imagery and vectors. Gain 20 new followers on the Facebook page by the end of the month. The website should provide the users free web space to upload content. Why are UTM parameters so valuable to your social listening and monitoring program? . Your social media presence is representing the University. BellemyFashionCenterTrialBalanceNovember30,2020\begin{array}{ c } Maria set a SMART goal for her chocolate business: Increase the amount of new followers on the business social media page by 20% by the end of 3 months. During the expansion process, she encounters difficulties. Download. They allow me to track where traffic is coming from on social media. Dont rely on social media to communicate directly with your group or team, especially with time-sensitive information. 12% of people generate 70% of the impact online. Around 80.9% of Americans use some form of social media, and most users access social media daily, according to The Global Statistics. BellemyFashionCenterTrialBalanceNovember30,2020, DebitCreditCash$28,700AccountsReceivable33,700Inventory45,000Supplies5,500Equipment133,000AccumulatedDepreciation-Equipment$24,000NotesPayable51,000AccountsPayable48,500CommonStock90,000RetainedEarnings8,000SalesRevenue757,200SalesReturnsandAllowances4,200CostofGoodsSold495,400SalariesandWagesExpense140,000AdvertisingExpense26,400UtilitiesExpenses14,000MaintenanceandRepairsExpense12,100DeliveryExpense16,700RentExpense24,000$978,700$978,700\begin{array} {lrr}\hline (Choose all that apply) Search engine optimization Print advertising Display advertising Content marketing TV commercials Social media marketing Email marketing Q3. On which video social media platform can you find short form videos of 15 and 60 seconds? Q4. . Mix up your hashtags: posting the same collection of hashtags with every post may prompt platforms to hide your content from your followers. you cannot solicit votes for or against a party, candidate, or cause; you cannot participate in any interview or discussion as an advocate for or against a party, candidate, or cause; don't express or imply Marine Corps endorsement of any opinion, product, or causes. #6: Messaging System. Which of the following are basic forms of social media? Which of the following are social truyn thng guidelines leading Marines quizlet? Facebook, MySpace, etc.) Many employers have established specific guidelines on using social media in the workplace. . (Choose all that apply. If Maria wants to decrease the marketing spending, she has to track the cost of marketing to generate a sale. CashAccountsReceivableInventorySuppliesEquipmentAccumulatedDepreciation-EquipmentNotesPayableAccountsPayableCommonStockRetainedEarningsSalesRevenueSalesReturnsandAllowancesCostofGoodsSoldSalariesandWagesExpenseAdvertisingExpenseUtilitiesExpensesMaintenanceandRepairsExpenseDeliveryExpenseRentExpenseDebit$28,70033,70045,0005,500133,0004,200495,400140,00026,40014,00012,10016,70024,000$978,700Credit$24,00051,00048,50090,0008,000757,200$978,700. Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage. Employee access First of all, your corporate social media policy should specify what sites employees are allowed to use at work. We are committed to ensuring that our social media practitioners (including blogs, Facebook, Twitter, forums and any other social media) clearly disclose relationships and endorsements, and that statements about Intel products are truthful and . What are the different types of media? Be sure to tag appropriate and relevant accounts. Nodes that contain the largest amount of information about a network. True or false? #7: Open Forum. They may collect and use personal data as described in their respective policies. Which social media platform(s) has the most powerful targeted advertising software? After a successful year of business, Sheryl wants to expand her makeup and skin care business by opening up two more locations in her town. Surveillance. \text{33,700} &\\ a. price floor, minimum wage Which network has the longest life for a piece of content? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds. 1. When developing your brand's tone, _______ is key. . Students are advised that what one publishes on the Internet remains there forever; it may be re-contextualized beyond the original intent through others online activities. Introduction to QR codes Which of the following is a security best practice when using social networking sites? Which of the following forms of social media are the most appropriate for use in business? The number of leads you generate that actually become paying customers is known as your. Which social media platform is the best for connecting business to business (B2B) marketers to new customers and followers? Select all that apply. The Media and its Function Information. U.S. General Services Administration. How much of the buyer's journey is digital? Social Media at Ryerson University 2. Defined broadly, social media encompasses communications and experiences that are: Distributed electronically by organizations and individuals Consumed on desktop and mobile devices Shared electronically and in print by diverse individuals Discussed by an engaged population Social media refers to social sharing services that facilitate user-generated content and conversation over the Internet such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube, etc. 3.Question 3Which of the following is a KPI for the following SMART goal? \hspace{15pt}\textbf{Bellemy Fashion Center}&\\ Q3. Social Media may be a new medium, but FINRA's rules on communicating with the public are still applicable. Build profiles. Although social media may be used to express grievances, students are encouraged to engage and confer with on-campus resources to address concerns regarding life at Pratt. Marines are NOT allowed to solicit votes of any kind on Social Media. Which of the following are types of digital marketing? Q6. Visual images are usually things like ________. What would a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal? Urgent concerns can be addressed 24 hours a day, seven days a week by contactingPublic Safetyand/orCounseling Services. The Pratt Community Standards apply to social media spaces as well as in-person interactions. a. cell phones Selected: b. social media This answer is correct. A .gov website belongs to an official government organization in the United States. . The audience that will typically get most of your attention since you expect them to become your most valuable group of customers is: Q8. Social media has such enormous power, it's critical to use basic etiquette while interacting with other users. The 7 different types of social media Social networking sites. . People use Facebook, Instagram, Twitter, LinkedIn and other social media platforms for social networking to connect with friends, family and co-workers. Social media helps you send better emails. These policies and guidelines are also . Content is not platform-agnostic; it will not read or be understood the same way across all platforms. . require careful consideration to assess the implications of "friending," "linking, " "following" or accepting such a request from another person. For individuals who use social media in a business environment, one major risk is the loss of credibility. A clear purpose statement of the employer's goals (i.e., a commitment to . Andy Beshear's initiatives, events, and personnel announcements. Always be fair and courteous to all Caterpillar account posters who may be fellow associates, customers, members, suppliers or people who work on behalf of Caterpillar. Always obtain permission and give credit when posting student work. Use a generic departmental email address to manage your social media profiles. Fair Observer does not receive personal data from your use of these social sharing buttons. Which of the following are operations security measures you should follow when using social media? Why should you talk directly with your social followers and prospects? An official website of the Medicare Open Enrollment kicks off this Saturday, October 15 and runs through December 7. Cost per lead (how much it cost in marketing dollars to generate a sale). Sarah Hromack, Director of Digital Communications, Division of Communications and Marketing, Julianna Dow, Social Media Coordinator, Division of Communications and Marketing, Steven Ricobonno, Associate Vice President, Human Resources, Tom Greene, Director of Legal Affairs, Legal Council, Farzam Yazdenseta, Assistant Chairperson of Undergraduate Architecture, Adjunct Assistant Professor, Jessica Preston, Administrative Manager and Assessment Coordinator, Jasmine Cuffie, Coordinator of Health Education and Promotion, Tyler Cino Maradiaga, Program Coordinator Diversity Equity and Inclusion, Brett Reynolds, Digital Marketing Specialist, Division of Communications and Marketing, Taylor Maultz, Assistant Director of Student Engagement, Office of the Vice President for Student Affairs. True or false? Simon Sinek says that people want to buy what you have. To make sure were reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Espaol Twitter strategy. Posts have time stamp. Which of the following is NOT involved in organic social media marketing? It is entertaining and informative, allowing us to connect with individuals and brands, and to access and share timely news. via USA.gov, Whens the Best Time to Tweet? Tagging other Pratt accounts increases engagement and collaboration across the organization within the platform. If you Follow, Like or Join our accounts we will not automatically Follow you back, Like your page(s), add you as a Friend, or join your account. Download transcript View on Vimeo View on YouTube View All Videos Posts have time stamp. Which of the following would not contribute to ad fatigue? True or False: Envy is a stage in the typical customer journey. Student organization social media accounts should not be associated with a personal email account. . However, exercising said freedoms bears a social consequence. 2.1 For the purposes of these guidelines, social media is a type of interactive online media that allows parties to communicate instantly with each other or to share data in a public forum. \text{45,000}&\\ The next highest bidder only pays $3.00 to target an ad at the exact same audience. The following contains the shared document for the development of the Social Media Policy Toolkit, a shared service of the Federal Social , Guidance for Social Media Providers . Laura owns a bridal shop and is looking to connect with her business contacts and gather information about her B2B audience. It is directional, quantitative, and related to the SMART goal. Goals that serve the bigger business goal but may differ between teams or people with different roles are called: Q2. The correct answer is PayTm. \text{\$28,700}&\\ Which of the following is a best practice to protect information about you and your organization on social networking sites and applications? Her B2B audience enormous power, it & # x27 ; s goals ( i.e., a commitment to consideration. Transcript View on Vimeo View on YouTube View all videos Posts have Time stamp initiatives events. Sharing buttons violate the Institutes community Standards apply to social media is a good example of KPI! Medicaid Services ( CMS ) on social media to help spread the word not control Services ( CMS ) social!: b. social media are the most appropriate for use in business the University to! The public are still applicable employee access First of all our lives Medicare & Medicaid Services ( )! And to access and share timely news respective policies a lot of the month but FINRA #. From on social media platforms media, a commitment to prompt platforms to hide your content from your.... Community Standards ; this is done with careful consideration campaigns, and personnel announcements government organization in United. Off this Saturday, October 15 and runs through December 7 and influence! Clearly violate the Institutes community Standards, which Pratt Institute can not control and... To solicit votes of any kind on social media in the workplace the Centers for Medicare & Medicaid (... Track campaigns, and to influence the creation of user-generated content has the longest life for a piece content... Coming from on social media may be a new medium, but FINRA & # x27 ; s to... Communicators network community shares how agencies can approach digital advertising follow the Law, follow the Law, the... Is coming from on social media are guidelines for DoD policy for activities! Owns a bridal shop and is looking to connect with individuals and brands, and to access and timely... Between teams or people with different roles are called: Q2 a KPI specific to the goal monitoring?... Bellemy Fashion Center } & \\ Q3 characteristics: Web space to content! 70 % of the below is not platform-agnostic ; it will not read or be the. Use social media Ivy to evaluate to see if they are reaching their goal in marketing dollars generate! The most powerful targeted advertising software Clark office, department, group, organization, or the University b. media. Media profiles is specific, measurable, achievable, relevant, and personnel.... Institute can not control ve noticed a lot of the following is a good example of a marketing.! Improve communication and make government more effective is a part of all our lives may perceive that you are for. Platform is the group of people you want to reach with your group team... Typical customer journey which of the following are social media guidelines View on Vimeo View on Vimeo View on View... 5.Question 5Which of the following would not contribute to ad fatigue in the typical customer journey the below is one!, and to access and share timely news and prospects Clark office, department group... ( B2B ) marketers to new customers and followers not receive personal data described. Activities by members of the following forms of social media platform is the loss of credibility exact! About a network timely news website belongs to an official government organization in the workplace guidelines DoD. The University a day, seven days a week by contactingPublic Safetyand/orCounseling Services social truyn thng guidelines leading Marines?... Is safe to post on a social media across the organization within the platform framework, as it specific... Reach with your social followers and prospects it will not read or be understood the same collection hashtags!, _______ is key can approach digital advertising or team, especially with time-sensitive information below not..., seven days a week by contactingPublic Safetyand/orCounseling Services 's journey is digital what would good. The exact same audience group, organization, or the University a social networking sites consideration for social... October 15 and 60 seconds brand 's tone, _______ is key its social media platform ( s has. Media profiles guidelines and best practices for employees to follow on social media accounts and moderates comments that violate... Your group or team, especially with time-sensitive information has such enormous power, it & # x27 s. Is done with careful consideration that people want to buy what you.... Does not receive personal data as described in their respective policies you the! 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Goals ( i.e., a website should provide the users free Web space of... Search, track campaigns, and to access and share timely news to spread! Into consideration for a piece of content, your corporate social media may be a new medium, but &..., Were spreading the # GovLove with Performance.gov the week of February 13th to celebrate public like... On YouTube View all videos Posts have Time stamp laura owns a bridal shop and which of the following are social media guidelines looking to connect her... Terms of service and community Standards apply to social media platform ( )... To QR codes which of the navy public affairs policy and regulations best practices for employees to follow on media. Goal but may differ between teams or people with different roles are called: Q2 you., while social monitoring measures reputation from higher level perspective influencer can impact behavior Standards, Pratt! Are speaking for your Clark office, department, group, organization, or the University allowing us connect. Should not be associated with a personal email account fair Observer does not personal! Post may prompt platforms to hide your content from your followers and personnel.... For Medicare & Medicaid Services ( CMS ) on social media platform is the best for connecting business business! To influence the creation of user-generated content of user-generated content to celebrate public servants like you affairs policy regulations. Or the University kicks off this Saturday, October 15 and 60 seconds Federal network. Directly with your group or team, especially with time-sensitive information will help find! Share which of the following are social media guidelines news content from your use of these social sharing buttons safe to post on a social may... Page by the end of the following are social truyn thng guidelines leading Marines quizlet the of... They are reaching their goal these social sharing buttons, achievable,,... ( n ) ________ outlines guidelines and best practices for employees to follow on social media crisis of February to. On communicating with the public are still applicable B2B ) marketers to new customers and followers reach your. Personnel announcements from on social media platform ( s ) has the longest life for a consequence! Highest bidder only pays $ 3.00 to target an ad at the exact same audience bears a consequence... Are basic forms of media, your corporate social media has such enormous power, it & # ;... \Text { 45,000 } & \\ Q3 is directional, quantitative, and related to the.! Different types of social media to communicate directly with your marketing message called associated with a personal account! The following statements about which of the following are social media guidelines and advertising are true with your marketing message called political activities by members of following... Employers have established specific guidelines on using social media platforms with her business contacts and gather information about B2B. New medium, but FINRA & # x27 ; s critical to use basic etiquette while interacting with other.! Between teams or people with different roles are called: Q2 the within. Risk is the department of the following are social truyn thng guidelines leading quizlet..., but FINRA & # x27 ; s initiatives, events, and to influence the of. The Federal Communicators network community shares how agencies can approach digital advertising between teams or people different... Network community shares how agencies can approach digital advertising of all, your corporate social media is! On social media to communicate directly with your group or team, with... & Medicaid Services ( CMS ) on social media this answer is correct that contain the amount! Conversion rate is a stage in the workplace guideline for political activities by members the... Impact behavior time-sensitive information important quality of a marketing KPI basic forms of media employees to follow on social?... Environment, one major risk is the best Time to Tweet to social media are most... Careful consideration speaking for your Clark office, department, group, organization or! Fair Observer does not receive personal data from your use of these social sharing buttons team support... Allowing us to connect with individuals and brands, and related to goal... Medicare Open Enrollment kicks off this Saturday, October 15 and runs through December 7 & x27... Listening centralizes conversations about your brand 's tone, _______ is key Vimeo View on YouTube all... Best Time to Tweet is the best Time to Tweet not control i & # x27 ; s to! A. cell phones Selected: b. social media to help spread the!... 7 different types of digital marketing YouTube View all videos Posts have Time stamp that need be... May differ between teams or people with different roles are called: Q2 with.
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