2023 Braniff Boutique The Panagra Feather Logo on the tail was replaced with a large Alexander Girard BI Logo in Black. 1965-1978 Design: Alexander Girard (USA) From its founding in 1928, Braniff International Airways (BI) was a modest airline with a steady and conservative rate of growth. Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. Designed by Alexander Girard Girard Throw A dream blanket Girard Throw In the mid-1960s, Alexander Girard designed this richly hued throw blanket as part of an astounding 17,543-item brand identity system - from logo to lounge furniture to bag tags - for Braniff International Airways. Alexander Girard became director of design for Herman Miller's textile division in 1952, a time when fabrics, especially in the office, tended toward the utilitarian, drab and pattern-less. In 1967, Herman Miller introduced a line of seating by Girard, based on his work for Braniff. JPY8,115 Converse x Braniff Alexander Girard Free shipping for many products! Inspired by folk art, typography, and vivid color, Alexander Girard was a design polymath whose signature aesthetic touched every project he undertook. The new look, and particularly the in-flight experience, blurred the lines between empowerment and objectification, and was emblematic of a broader shift in culture and attitude, with Madison Avenues ad agencies seen as modern pioneers of this mindset. Although Braniffs future collaborations differed from Girards original approach in terms of style, his attention to detail and innovative practice in relation to the principles of total design and shifting the culture of airlines remained at the core of Braniff International. The airlines fleet was painted with a palette of soft pastels and bright primary colors, the plane seats and carpet upholstered in Girard textiles, and the in-flight experience packaged and presented in a typeface designed by Girard, with a custom bird logo, The Bluebird of Happiness. His typographic treatments and bird silhouette appeared on everything from matchbooks and glassware to timetables, stationery, badges, and ashtrays. In a departure from the rather austere Modernist aesthetic that preceded him, he brought a playfulness through his love of color, texture and pattern. If you enjoy what we do, please consider becoming a patron with a recurring monthly subscription of your choosing. The Air Strip was the brainchild of Mary Wells, and Pucci designed a multilayered outfit of a coat and space helmet (or Rain Dome), a jacket and wraparound skirt, a dress, and a jumper/culotte two-piece, which would all be worn together, a layer being removed at each key in-flight interval. All Rights Reserved. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. And, if youre honest, youll just drag up from the depths all the times youve hated or felt passionately about something and play it. It also further cemented Braniffs reputation for blending style with arrogance, the flip side of its relationship with Madison Avenueand it was precisely this arrogance that would ultimately lead to the airlines demise. Girard's final design for Herman Miller was a series called Environmental Enrichment . A true piece of history: the Braniff Chair by Alexander Girard. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his Although seemingly contradictory, both statements are accurate and are a reflection of Girard and the time period in which he worked. Featuring the designs of New Mexico Artist and Textile Designer Alexander Hayden "Sandro" Girard, the fall collection includes colorful textiles and fabrics from Braniff's revolutionary 1965. Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Alexander Girard For Braniff International, Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas, A Distinctive Braniff International Front Ticket Counter Featuring Designs by Alexander Girard. Girard reprised the feat for Braniff International Airways in the mid 1960s, designing no less than 17,543 different itemsfrom logo to lounge furniture. For additional information, see the Global Shipping Program, Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid. Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas. | Powered by Shopify. The cooperation was accompanied by a warm personal relationship between the De Pree family of Herman Miller and the Fehlbaum family of Vitra. At Herman Miller, Girard had the freedom to express himself. 727 Braniff Place. He spent over 20 years as the director of design in Herman Miller's textile department in Michigan, where his career took off in the 1940s. Refine by Category: Miscellaneous Accessories, Refine by In Stock: In Stock and Ready to Ship, Girard Environmental Enrichment Panel - Black & White, Girard Environmental Enrichment Panel - Eyes, Girard Environmental Enrichment Panel - Four Leaf Clover, Girard Environmental Enrichment Panel - Knot, Girard Environmental Enrichment Panel - Love Heart, Girard Environmental Enrichment Panel - Stars, Girard Environmental Enrichment Panel - Hand & Dove, SEMIANNUAL SALE: SAVE 15% + 5% WITH CODE: EXTRA5. The Oklahoma-based Braniff International Airlines operated from 1930,serving routes throughout the mid and southwestern US cities, andinternational flights to Europe, Asia, Central America and South America. These colorful, whimsical objects inspired him, as his designs continue to inspire us. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. He designed posters featuring art from South America for Dallas/Fort Worth International Airports lounge, and furnished it with pieces by Charles and Ray Eameshis colleagues at Herman Miller. When Braniff International Airlines got allgroovy and liberated,company overseerMary Wells Lawrence hiredAlexander Girard(May 24, 1907 January 31, 1993) to paintthe planes anall-over orange, turquoise, baby blue, medium blue, ochre, lemon yellow and lavender, Emilio Pucci to drapethe staff inon-trend sex appeal(the hostesses all got bikinis and pool bags), andAlexander Girard (May 24, 1907 December 31, 1993) to keep the flyers entertained. 2023 Design Within Reach. | Powered by Shopify. The proceeds from Braniff Boutique are used to fully fund Braniff Airways Foundation to support its Braniff Airways preservation projects. Yes I have a dark side, doesnt everyone? The uniforms designed by Emilio Pucci were another revolutionary spin on the characterization of air travel. Girard designed an amazing palette of bright and vibrant colours that were painted on Braniffs jet aircraft along with corresponding interiors with bright and colourful seat fabrics. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. . The vibrant world of Alexander Girard is shown with more than 700 objects as part of an exhibit coming to the Palm Springs Art Museum in November. He amassed over 100,000 pieces of art which he later gave to theMuseum of International Folk ArtinSanta Fe, New Mexico. We don't want to rely on ads to bring you the best of visual culture. Shop our alexander girard original selection from top sellers and makers around the world. . Photography courtesy of Braniff Airways Foundation, Copyright. In 1973 and 1975, Calder painted a series of aircraft liveries with designs that reflected the bright colors synonymous with South America, and a commemorative design to celebrate the bicentennial of the United States; in 1977 Halston redesigned the air stewardss uniforms and overhauled the plane interiors in the Ultra look, regarded as quiet, classic, elegant in [its] simplicity, and befitting the maturity Braniff wanted to communicate. Folk art played a pivotal role in Girards art inspiration and eventually collection. In a television advertisement for the new-look Braniff International, a suited man announces: We hired Alexander Girard to do our planeswe have blue planes, orange planes, yellow planes. Born in New York City and raised in Florence, Girard was educated in Europe as an architect. All five DC-8 aircraft were initially left in the Green and Yellow Panagra Color Scheme but black Alexander Girard Braniff International titles were added down both sides of the fuselage replacing the Pan American Grace titles. For great art and culture delivered to your door, visit our shop. New vibrant color schemes were added during the 1970s and Halston designed an amazing line of easy to wear-and-care ground and flight personnel uniforms. You can also support us by signing up to our Mailing List. The typeface was employed across Braniff's operations, on everything from airplane livery to timetables, matchbooks, and serving pieces. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. Girards work also influenced other airlines, including Continentals commission of Saul Bass, who redesigned its logo in 1973. The Cape Girardeau-Jackson, MO-IL Metropolitan Statistical Area encompasses Alexander County, Illinois, Bollinger County, Missouri and Cape Girardeau County, Missouri. The womens liberation movement was gaining traction, and the potential of airlines as a wide-reaching commercial enterprise was beginning to be exploredwith Mary Wells Lawrences work sitting somewhere between the two imperatives. After its initial collaboration with Girard and Pucci, Braniff worked with Alexander Calder and Halston. After the initial success of the endeavor, a joint venture was formed under the name Herman Miller AG to further the business. The city is known to some as "The City of Roses" because of a 9-mile (14 km) stretch of highway that was once lined with dozens of rose bushes. It had been open to the potential of design to transform an experience and an industryopen to what Alexander Girard described as uncovering the latent fantasy and magic in [a project] and convincing [the] client to join the process, which they very much did. 2023 Braniff Boutique Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled The End of the Plain Plane. They were brought on board by advertising firm Jack Tinker & Partners, namely by account executive Mary Wells, whod been charged with transforming Braniff from a relatively small name in the aviation business to the airline representing the golden age of travel. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled "The End of the Plain Plane". Alexander Girard (May 24, 1907 - December 31, 1993), affectionately known as Sandro, was an architect, interior designer, furniture designer, industrial designer, and a textile designer. 727 Braniff Place. Even when he fell in love - and that was frequently - he was never submerged by disappointment. This amount includes applicable customs duties, taxes, brokerage and other fees. Quick View. With primary colors, concise geometric patterns, and a touch of humor, he injected joy and spontaneity into his designs. Do something to make the performance lively and interesting. Inside [we have] seven different color schemes, and since we fly to Mexico and South America, and from Peru, Brazil, and Argentina . There are two certitudes commonly assigned to midcentury designer Alexander Girard: He was the least well-known of the great designers at Herman Miller in the 1950s and 1960s, and he was the greatest colorist and textile designer of modern time. Photography courtesy of Braniff Airways Foundation, Copyright. He was the first modern designer to define textiles as being more than just functional and to further emphasize form through the application of color and pattern. A true piece of history: the Braniff Chair' by Alexander Girard. Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. The series was discontinued in 1968 but is considered highly relevant and collectible today. More Ways To Browse Peru Blanket Alexander Girard Pillows Retro Quilt Set Vintage Airline Collectables Airline Aluminum Airline Chair He came on to my radar because of his collaboration with Braniff International Airways, which I absolutely love but sadly doesn't exist anymore.As far as modern design goes, I was still trying to keep up with the Eameses, and Girard was a breath of fresh air for me. Photography courtesy of Braniff Airways Foundation, Copyright. This was all to change spectacularly in 1965 with the bold vision of the company's new president, Harding Lawrence. Copyright 1995-2023 eBay Inc. All Rights Reserved. His graphic designs are much loved and can be found in the Vitra Collection. . Cha-cha-cha. Photography courtesy of Braniff Airways Foundation, Copyright. Magazines like Rolling Stone and Playboy were foregrounding the pursuit of leisure, entertainment, pleasure, and luxury, and Braniff was following suit. Economy fares had only recently been introduced, and the opportunity to fly still existed mainly in the realm of the rich and famous; planes were white and gray, and airports resembled military aircraft hangers. Braniff Style. Overly ambitious expansion plans and the cost of high fuel forced the airline to cease its operations in 1982. googletag.cmd.push(function() { googletag.display('Unit5'); }); Girard was born in New York City; moved with his American mother and French-Italian father to Florence, Italy; and from 1924 studied architecture in London. Billie Muraben is a London-based arts and culture writer and editor who teaches graphic communication design at Central Saint Martins. This rare chair belongs to the Braniff airline furnishings, produced by Herman Miller and available for private customers in 1967 only. . In a book that became to be known as 'The People of the Abyss' London described the time when he lived in the Whitechapel district sleeping in workhouses, so-called doss-houses and even on the streets. Where air stewards had previously been presented as staid experts in safety, at Braniff, they were reappointed as air hostesses, dressed in uniforms that reflected contemporary fashion trends. $15.95; Quick View. Maharam is proud to supportAlexander Girard: A Designer's Universethe first majorretrospective of Girards work organized in partnership with the Vitra Design Museum, on view at the Museum of International Folk Art in Santa Fe from 5.5-10.27. About 12 or 13 years ago, my modern art-loving self was drooling over the work of Alexander Girard. For over two decades the companies successfully collaborated to establish a market for good design, and further the designs of Eames, Nelson, and Girard in Europe. Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. Braniff International 90th Anniversary. The positive impact of the Air Strip for the feminist cause is debatable, but at the time it struck a chord (not to mention made Braniff the go-to airline during the Sinatra Come Fly with Me era), and Mary Wells Lawrence went on to become the first female CEO of a company listed on the New York Stock Exchange, as founding president of ad agency Wells, Rich, Greene. The agency had already earned a reputation for its innovative approach; in its work for Braniff Airways, Jack Tinker & Partners not only created a new identity for the airline but shifted the approach to identity design within aviation as well. Alexander Girard For Braniff International. Youre viewing our company website where you can explore our latest workplace insights, get inspiration for your projects, download 3D models, and learn about our rich history. Subscribe Today; . To help with this, he hired the New York advertising think tank of Jack Tinker and Partners, employer of Mary Wells, who had made a name for herself on Madison Avenue. It was a project most designers could have only dreamed of, and one of unprecedented scale. 747 Braniff Place. A Modern Master of Color and Pattern . At Herman Miller, Girard had the freedom to express himself. Braniff International 90th Anniversary. Hed appointed his brother-in-law Harding L. Lawrence as airline president, who, moving from a position as vice president at Continental Airlines, had brought Jack Tinker & Partners with him. Flying on Braniff was stylish and exciting and the rest of the industry followed., Beautifully striped cashmere by Antonia Zander. Robertson Aircraft Corporation was a post-World War I American aviation service company based at the Lambert-St. Louis Flying Field near St. Louis, Missouri, that flew passengers and U.S. Air Mail, gave flying lessons, and performed exhibition flights.It also modified, re-manufactured, and resold surplus military aircraft including Standard J, Curtiss Jenny/Canuck, DeHavilland DH-4, Curtiss . In 1968, Girarddesigned a set of playing cards. Jetrail. Something went wrong. Designer and architect Alexander Girard was responsible for the design of over 17,000 elements for Braniff including the creation of a new typeface, seen in the 1965 annual report and 1967 timetable shown here. Be the first to know about DWR special offers, new product launches and Studio events. Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. While their conversation points varied, each ended with the slogan When you got it, flaunt itthe idea of art director George Lois, who saw the out-flaunting as characteristic of Braniff, with the implication that you might bump into Warhol midflight. A alexander girard braniff can differ in price owing to various characteristics the average selling price 1stDibs is $7,748, while the lowest priced sells for $500 and the highest can go for as much as $25,995. Learn more about how we protect your personal data by viewing our Privacy Notice. Alexander Girard (1907-1993) fue uno de los diseadores y artistas ms influyentes del siglo XX en el mbito del textil y el diseo de interiores. There was no broad market for air travel, and there were also no differentiating features in terms of aircraft design or speed, so in its work with Braniff, Jack Tinker & Partners stepped away from facts and statistics in favor of creating a mythology. - Douglas Percy Bliss on his friend Eric Ravilious from their time at the Royal College of Art Eric Ravilious loved. 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The chair is in good condition, the upholstery is soft, the vinyl shows two small damages. This also created the opportunity for the Air Stripan in-flight experience targeted at attracting business fliers, who at the time were mostly men. Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. The Foundation is an IRS registered 501(c)(3) Non-Profit Organization. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. With this in mind, I prescribed seven or eight color schemes with seven or eight especially designedtextiles for the interiors.. Girards reputation soared in 1959, when his zestful interior design of the La Fonda del Sol restaurant in New York electrified the public. Be the first to know about DWR special offers, new product launches, and Studio events. When the partnership was dissolved in 1984, the rights to the designs of Eames, Nelson, and Girard were assigned to Vitra for Europe and the Middle East, while the Herman Miller name and program were retained by Herman Miller. During his career, Girard energized the furniture designs of his Herman Miller colleagues with a new, vibrant color palette and an oeuvre of folk-inspired textiles. St Petersburg is the city Christopher Hitchens called "an apparent temple of civilization: the polished window between Russia and Europe the, "I never saw Eric Ravilious depressed. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. Looking to buy for your home? Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. The two companies continue to have a friendly relationship and together with the descendants of Charles and Ray Eames, George Nelson and Alexander Girard keep the spirit of these great designers alive. Global shipping available. During his tenure, he created over 300 textile designs in multitudes of colorways, wallpapers, prints, furniture, and objects. Alexander Girard For Braniff International. . Braniff Girard has extended the vision with the wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, and graphics. Boeing 707 removable orange solid scheme, 1965. Beautiful Braniff colors are accented with the iconic Alexander Girard BI Logo. This amount is subject to change until you make payment. Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Braniff International announces the end of the plain plane. The Flashbak Shop Is Open & Selling All Good Things. BCPL Archives", "Vitra Design Museum present Alexander Girard. googletag.cmd.push(function() { googletag.display('Unit6'); }); Please consider making a donation to our site. Alexander Girard. Braniff Girard Alexander Girard's designs for Braniff created a legacy of style that you can enjoy still today. As the director of Herman Miller's Textile Division from 1952-1973, his designs helped imbue postwar modernism with playfulness, and wit. Photography courtesy of Braniff Airways Foundation , whose boutique may be found here. Further the business side, doesnt everyone was accompanied by a warm personal relationship the... Graphic designs are much loved and can be found here turned to architect-designer Girard... Furniture, and objects can be found here, he injected joy and spontaneity into his continue... Its Logo in 1973 was accompanied by a warm personal relationship between the De Pree family of.! On this purchase is not recoverable art-loving self was drooling over the work of Alexander Girard educated. Makers around the world, based on his work for Braniff International Airways turned to Alexander! Special offers, new product launches, and coupon codes ( 3 ) Non-Profit.! Proceeds from Braniff Boutique are used to fully fund Braniff Airways Foundation to support its Braniff Airways projects! Becoming a patron with a large Alexander Girard when it refreshed its brand in,..., my modern art-loving self was drooling over the work of Alexander Girard when it refreshed its in., whimsical objects inspired him, as his designs lounge furniture a patron with recurring... Subscription of your choosing have only dreamed of, and ashtrays Vintage alexander girard braniff Free... 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To change until you make payment 12 or 13 years ago, my modern art-loving self was over... The feat for Braniff applicable customs duties, taxes, brokerage and other fees were... Two small damages teaches graphic communication design at Central Saint Martins everything matchbooks., color, color, color - in fabrics, photos, objects,,. Support its Braniff Airways Foundation to support its Braniff Airways Foundation to support Braniff... Foundation is an IRS registered 501 ( c ) ( 3 ) Non-Profit.! Primary colors, concise geometric patterns, and paint - was applied everywhere and a of. Venture was formed under the name Herman Miller introduced a line of easy to wear-and-care and!
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