The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. In this example, the event organizer's purpose is to make money from ticketed events. If youre not sure what these smart goals should look out, check out the examples later in this post. The formula is: (conversions / visits) x 100 = conversion rate percentage. Subscribing to our bi-weekly. Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. We know that an event planning timeline is crucial to stay on track. This method is much less daunting than trying to remember all of the information regarding the event at the end. Also, try these performance review phrases during an evaluation with an employee who struggles with punctuality: Some employees struggle with having an appropriate attitude at work. Increase overall event engagement by 30% by the last day of the first annual event. Avoid misunderstandings by communicating proactively. Avoid taking professional criticism poorly. Their one day only event is jam-packed with speakers, startup demos, and networking. Thats why you should also set a conversion rate performance goal to balance the incentives. Measurable: This goal is easy to measure as you can easily calculate how much of your overall profit came from this raffle. 1 of 18 Event manager performance appraisal Apr. If ticket sales from previous or similar events havent reached your objective, you might need to reconsider your goal. A: This goal is attainable and realistic, as communication and organization are easy to perform using something as simple as your smartphone. Are you sure you want to rest your choices? It depends on the job role in question. Something went wrong. Total number of qualified leads acquired at the event, Sponsors highly rank their satisfaction with the event, Individual promo code tracking link performance, Social media mentions using designated event hashtag on each platform, The majority of attendees polling highly satisfied with event speakers, Number of total active community members after event (compared to total number before the event), Numerical results from attendee satisfaction surveys, Number of total event check-ins compared to registrations as a percentage, Event community engagement online as measured by social media interactions OR specified activity on event app, Social media posts, likes, and shares pertaining to the event, Ticket sales and individual ticket type performance, Individual sponsor page engagement on the event website, Number of repeat attendees (for recurring events). Conversely, if its a smaller, more intimate event, finding a venue appropriate for the audience size is a good idea. Employee performance goal example for self-management Example of a self-management goal: Complete 3 Pomodoro sessions every day throughout the next 30 days to work on my goal of planning and executing 4 customer education webinars. Unit #2007 Mahwah, NJ 07430, 6 SMART Goals Examples for Event Coordinators, Click Here to Get a FREE Printable Worksheet for Setting Effective SMART Goals. Revenue goals work well as the companys primary goal. that can make or break event execution and attendee engagement, CRM and marketing automation tools that integrate with event software to keep their communities engaged and informed throughout the year, Omnichannel strategies that deliver consistent experiences across mediums before, during, and after the event, Event organizers need to possess crystal-clear. Busy event creators have limited time, so its critical that they understand the most important areas to focus on and prioritise them in an event planning checklist. Growth-driven event planners rise to the challenge by pursuing, offered by the Event Leadership Institute or the, Even after a successful event, planners never rest on their laurels. Use these performance review phrases to give feedback: Editors Note: Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for performance reviews. Which is why they came up with smart event badges that allowed users to scan each others badges to acquire virtual business cards along with a number of other cool features. Ensure Optimal Communication and Organization, 5. And when all else fails, start your goal-setting process with joy. Encourage team creativity by listening to new ideas. out there to make your job easier, so dont be scared to look for help if you need it. complete 52-week event communication plan. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. In essence, successful event coordination and SMART goals go hand in hand. Do you need to conduct a site visit, create an event diagram, or pay your vendors by a certain date? As you can see, event planning and coordination is not an easy career. Eventbrite tracks a range of KPIs including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. Tomas Laurinavicius is a writer and designer. As more variants crop up and event planners around the world wait for a return to in-person events, one thing is certain: Virtual and hybrid event planning skills are no longer optional. SMART goals help event organisers formulate specific objectives to help them measure the success of their events. You can also use these phrases in employee feedback: Leadership qualities are needed at all levels of an organization. With the rise of the Omicron variant ushering in an even more uncertain future, hybrid and virtual events are here to stay. A: This goal is attainable because many people are looking for jobs. Here are a few KPIs (Key Performance Indicators) for measuring success Pre and post-event social media engagement Number of mentions, tags, and shares Number of event registrations New vs. returning registrations Email marketing open rates Sponsor funding Examples of event goals and objectives to get you started In this article, we'll walk you through 23 KPIs and how you can apply them to your event. Copyright 2023 Bizzabo. In the age of virtual and hybrid events, it comes as no surprise that planners need to be more tech-savvy than ever before. Planners must be masters at networking and relationship management so that they can keep internal and external stakeholders aligned on all events. Its also vital, as the scouts say, to always be prepared. This compensation comes from two main sources. Otherwise, the person responsible for generating traffic will be incentivized to maximize it without regard for its quality, which is a wasteful approach. Take risks, especially when there are obvious benefits. Was that budget adequate? Before we look at SMART goal examples for event coordinators, we need to know what SMART entails. Your event VIPs could be keynote speakers, celebrities, dignitaries, or event stakeholders. Their goal is to ensure their events get more profitable. In an increasingly remote world, communication skills are more important than ever before. My SMART objective is for my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. One of the most challenging things we can . The term successful is too vague to qualify here, so its impossible to know if and when youve completed this goal. S: This goal is straightforward yet specific, to increase ticket sales by 25% from the last event to the next. "The "right" goals should lead you to a place of more joy rather than more stress," promises Jennifer Sulak of Weirdo Weddings. Even the most talented and seasoned professionals should prioritize sharpening their event planning skills. Build and price service packages - complete in 2 months. Self-management skills are skills that empower people to manage their feelings, thoughts, time, and actions. Although this new era of event planning may seem overwhelming, the most committed event planners are making, Take Your Event Planning Skills to the Next Level, Now that you know the top skills event planners need for success in the era of hybrid and virtual events, its time to continue your journey to reaching your full potential as an, Learn more about what you need to know and build your skillset with our list of the top, Virtual Event & Meeting Management Certificate, Check out the Top 12 Event Planning Certifications You Need To Propel Your Career >>. Whether the budget, location, or date changes, event planners must roll with the punches to put on an exceptional event. speakers, panelists) do you need to put in place to accomplish this goal? Specific performance goals depend on the employees job role, but they should always be connected to the overall business goals. If ticket sales are down, you need to get on the case with marketing, If the attendee satisfaction survey highlights a problem with food, its time to source a new catering supplier, If youve been getting lots of questions about accessibility, update your event listing with more details, Using an event planning app like Eventbrite can also help to take some of the stress off, as it keeps all of your attendee information and payment details safely in one place. Discourage harassment, bullying, and poor behavior. After the event, see which ticket types drove the highest attendance, attendee arrival time, and device used to check in. They define a goal and the path to get there, how long it should take, and how to measure success. Consider new ideas, particularly when your current thinking isnt working. He writes about lifestyle, travel, music, tech and more for FAULT and BBeyond Magazines. This is where goals and objectives come into play. Here are a few other communication skills event pros need to have: Event planners must be exceptionally creative, particularly as we shift to a hybrid and virtual world. Increase productivity [vague & not measurable] Increase productivity by 12% by the end of January [SMART goal] Keep reading to learn more about the event planning skills you need in order to deliver event experiences that attendees wont forget anytime soon. Goals will guide what you should measure to determine event success. Its great to reach for the stars when setting your goals, but think realistically of what you can actually achieve. Developing solid communication is a good habit in general. Show by asking open-ended questions that you are engaged in conversations.. Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. helpful event planning checklist you can customize, How to Plan the Best Event in 10 Stress-Free Steps, 19 Event Trends That Will Shake Up Meetings & Group Business in 2020, Boutique Hotel Marketing: How to Differentiate Yourself from the Competition, 20 Event Planning Apps That Will Actually Save You Time , Five Things to Keep In Mind When Building Your Event Planning Strategy. Implement a single, scalable solution for roughly 4,700 guests that will educate both partners and customers on our newest products. MAISON&OBJET, an event geared toward lifestyle-related professionals, hosts four main events every year and has an international audience. If your organization is already on board with the event, your goals and scope help move you along into the next stages of planning. SMART is an acronym for a five-step plan of action to overcome any challenge you may face. 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