Michael Red: So, the Recruiter became the President basically? When you think about it, what else would you be doing? If you're going to go look at teams, grab my brother. The first game goes to 9 points, and every game after that goes to 7. But then theres, in this group weve got 300 full-time people and 250 of them are involved in volunteering. It's about doing things for the right reasons. If youre not playing defense, theyre going to call you out, said Woodhouse, who would temper his Friday night activities in anticipation of The Run. I really think its kind of a cycle of selflessness and kind of best practices. Make this the best operation, the best facilities and the best place to be because we're going to go compete with everybody to win a championship and nobody's going to question how great Milwaukee is." A decades-long Manhattan pickup basketball game is on hold because of the pandemic, creating an emotional void for its rotating cast of actors, executives and regular joes. And I think he's going to sell the team. We built an infrastructure, to our owners' credit on, they made it really simple. Michael Red: It's been wonderful to watch. The facilities part was easy. But it was so much fun. And what sort of plan could we have when there was some sort of light at the end of the tunnel to kind of ramp back up in a big way. I'm like, "I don't know. Feigin's twin brother emphasized his brother's role in reshaping downtown. If you need a shot at good inspiration and a good laugh, listen to this episode. John: Lets step back. This is the most, this is fun of life. You start with whats the goal? So, I might have caught myself parking in that situation a couple of times as well and he's starting to document it, that I was a hypocrite. I wanted to be in marketing in sales. power forward, Alex Woodhouse, 34, a photographer and musician. Peter Feigin: Yeah, I think it's like I take everything from athletics. And I knew who Arthur Ashe was, but I wasn't a big tennis guy and my job was basically being Arthur Ashe's right hand person through. Youve collected all this human capital, both starting and back up. Weve had Giannis invest in the brewers, which is like. Peter Feigin is riding his Peloton bike. There's no right equation. How do we continue to not only understand it, but monetize it in a very big way? Either it came from Khris Middleton or Jack [crosstalk 00:02:21]. His sabbatical included a lengthy stint in Los Angeles on the set of Space Jam 2. After he finally made his return to The Run in January, his comeback was cut short by the pandemic. Feigin says Bucks Gaming will consist of roughly 10 full-time employees, including the team's five players, who will be housed by the franchise. At Bucks Pro Shop, you can find them. Peter Feigin: Yeah. Okay. Let them know they're part of the family. Were one of those cities that it was just so powerful. In all, about 100 players have played in The Run over the decades, some more luminous than others. This again becomes a platform of an NBA brand extension that just explodes with engagement. You start and now talk about the major, like you said, you got a great human capital person, you got a great CFO. financial capital with human capital to end up with the right result, how is that math done in Peter Feigins head? The arena is Feigin's baby, and he's almost ready to show it off, as doors will open next season. But I could swear by the 10th time it happened, it was not an accident.. Hes very straightforward. Peter: But one of the incredible things, alignment we have with myself, John Horst, whos our GM and coach Bud is like, weve got this undercurrent of constant improvement and kind of like never, pleased but never satisfied. Does he play defense?. By form, I think your strength of your network is as strong and as smart as you can possibly be. That is like what you live for. I said, oh, its so good to get all your support. But, boy, you talk about how you go to sleep like the night, a night in March, in the middle of March last year thinking like, "Oh, my God. Daniel connected the partners with Peter, then chief marketing and revenue officer of Deluxe Entertainment Services Group, to analyze the franchise from a sales and development angle. He continues to build civic and business relationships around town through face-to-face interaction. By the way, its so much fun. It's got so many other opportunities I never would have thought of ever." When you show up for the first day, are you pinching yourself? We're going to have systematic plans that last years instead of events or days or months, and we're going to, we're committed.". These guys are human beings. We dont compete against each other in arena revenue and local media revenue. If I become that guy, I dont need to play anymore. Because are they getting too sophisticated too early in terms of their value enterprise? "We have a really simple mantra. And I think we find it like it's a responsibility where we can set the example and we can innovate and then we can shout it from the mountaintops. The Run also often doubles as a day care. I can come up with a solution, we can figure it out somehow, some way if youve got the right people around you to do it. Peter Feigin: And make a long story short, I went with him, I think, the first trip was to Philadelphia and we looked at the Sixers and then we looked at probably 10 other teams over the next decade. And we skewed higher than most NBA teams. Like its going to streaming, its going to over the top, that is a huge change from all these local teams depending and getting guaranteed large dollar values for regional sports deals. Incredibly these three guys were literally engaged. This is a super special edition. But no matter how skilled the player, new members are included on a probationary basis. Peter: So my ring sits in my underwear drawer in our house which is like, great and its got readily accessibleI mean its huge. In a 10 year phase, I started with a startup with Marquis Jet, with Kenny Dichter and Jesse Itzler who started the business and came from sports. Peter Feigin: They're like, "Peter, don't double think anything. He trusts you to run a business and he also ethically says Dont do anything you wouldnt want on the front page of a newspaper the next day, and he means it. You were very part of that whole Marquis Jet, NetJet thing too, right? Alex Woodhouse, 34, a photographer and musician who was a three-year starter at Colgate, joined the game in his mid-20s at the urging of a friend. We can expose it as like, "Here, we're the example in Milwaukee." Im sure somehow our paths will cross. "Very simply, we went into the market and said, 'We're going to build this market. He thinks hes going to sell the team. Low and behold 24 hours, called him back and I said, oh, hes going to sell the team. From 2006-2014, the Bucks only made the postseason twice in eight seasons. By the way I never wouldve said this seven years ago, I think you have to be involved. Make this the best operation, the best facilities and the best place to be, because we're going to go compete with everybody to win a championship. As Feigin hones the Bucks' in-arena and digital strategy, The Giannis Effect is the guide. But boy, if I could have mastered that a little bit earlier that that'd be one of the things I would do. Post-acquisition were in an interesting time in life where my dad had been ill for a while and there was no way I was going to move to Milwaukee or take, even have the prospect of taking a job because I wanted to stay in New York and be with my father. Peter: Married. It's the same way she'll listen through what I'm going through. Peter Feigin: And then I think, the bigger picture is we really have to accelerate becoming the world's team. And obviously, you have dealt with a little bit of this with Sterling Brown a couple years ago, so you guys happened to prepare for this a little bit. I think it starts with human capital, but it really starts with road mapping out each little thing. Antetokounmpo signed a four-year, $100 million extension in September 2016 (right before his first All-Star season) that will keep him under contract in Milwaukee through 2020-21. Then, I would literally leech myself. The Paul's, who acted in several other films including Double Trouble (1992), and The Road Raiders (1989), quickly became well known in the bodybuilding community for their great strength and power, as well as their rebellious barbarian attitude. Now youre there, youre rebuilding. Youve got Jamie Dimon, who is this incredible long-term equity holder who is done it and then youve got Mike Fascitelli whos really was the chairman and CEO of Vornado Real Estate in New York on the commercial real estate side. But usually, The Run comprises a core group of 15 to 20 players who range from 16 to 58 years old. Whether it's police reform, whether it's incarceration, whether it's education, whether it's food desert. Peter Feigin: Yeah, I think it's part of the culture and kind of down from ownership, like you're going to stand for something or you're going to stand for nothing. And until next time, I'm Michael Red. Peter: Yeah, it is a combination of both because you really, I had a real rare opportunity to get out of sports and work outside of the sports industry for wealth. He's bigger, Giannis is even outside of the country than he is inside of it. And I know how much you love your brother and your family, your wife, your kids. Peter: Well, I think its leadership 101, youve got to grasp where you are number one, and this was a very distressed brand company position. There is an honor system. In the face of unprecedented circumstances . But, you want to be in a place where people care about you? Michael Red: Well, I love you back. Off the court it is best practice. And probably about 15 years ago, Mark Lazari was looking to explore buying teams and they were in a parent conference, and my brother just said to him, Hey, my twin brothers over at Madison Square Garden he runs the marketing there he understands the P&L you probably get a kick out of him coming with you and giving you an opinion on what that was. Make a long story short, we probably spent the next 10 years having the most incredible adventures of going to do due diligence on teams that he was prospecting to buy. So, Giannis and I have an interesting relationship and sometimes I need him, sometimes he needs me. That's what and that's ongoing. How can we do fun special things, what matters to people? You miss falling on the ground, Dan Feigin said. Unfortunately, I probably haven't changed mentally or emotionally since we met, but she's my teammate. But online gambling, in state by state is massive and how you can center that do you want to become part of a casino? Sometimes there's a house on fire and you got to focus on putting out that fire, no question. Michael Red: You talked about Coach Bud and the whole team organization, which I think Coach Bud has done a terrific job thus far. Peter: to anybody I thought was of great skill and value for selfish reasons to feel good. "Why would we wait till tomorrow when we can get it done today?" John: Hundreds. This is a human business. John: In terms of watching the young generation now come up, has NIL and the advent of NIL do you believe thats going to have a positive or negative effect as you continue to recruit players in the future? John: No question. Well, that's you. Peter Feigin: Yeah. It is so important that kind of at least in our infrastructure. What would you be doing? Its a difference maker, especially now in our labor market. John Shegerian: This edition of the Impact podcast is brought to you by ERI. Everybody at ball was just, you got to move, go leave now. If Im 25 and struggling to get up and down the court because I was out with my friends, and these guys who are running companies are showing up and playing ball, then I have no excuse. Ive got the keys to a gym.. The facilities part was easy. And claimed, so before I did it again, I changed the two spots by the testing place to instead of handicap, they now say "Employee of the Month" right on the floor. That sounds like a little piece, but that's a big piece in the world. We had weekly calls. Michael Red: Peter, Peter Feigin. The goal off the court is we want a new arena. Feigin can do all the PR he wants, but the most effective pitch to get fans into the new arena is out of his hands. When he called Milwaukee "the most segregated, racist place I've ever experience in my life" in 2016, Feigin was just being a straight shooter intent on improving the neighborhood. But it's also, listen like I wish, I have patience for nothing, and I think what I'm learning and trying to get a grip of is like how do we chip away over every issue of social justice. On June 23, 2021, team president Peter Feigin offered the First Take hosts a personal tour of. Peter is a serious businessman and a hilarious friend. His rise from recruiter's president, handing out parking tickets in the Buck's lot, working for social justice in the epicenter of the global movement, and his unique leadership style. Peter: Hes was in consumer products. He's not the smartest guy in the world, but he'll certainly know the business and he'll help you out beyond your hedge fund guys and your data guys.". That automatically and having him sign for the next five years, that gives you this springboard that we think. How we build our brand and how we build our awareness and likability around that, it's just kind of one of those no-brainers, too. Peter Feigin: So, my job is pretty simple, like how do I build the trust with them? A lot of storytelling and symbolic, and its been 50 years between championships. How could we not be good at quick serve restaurants? Theres no complexity. Nobody ever thought it would be a year shutdown, but our owners are kind of incredible people, who want to see a plan, who want to see a recommendation and want to go forward. Thats a good run. It so happens Bucks co-owners Marc Lasry and Wes Edens sent their children to Trevor Day. I never wanted to be that guy with the goggles and the knee brace and the tucked-in shirt being like, Hey! That's right. I've got two brothers, my mom, my other family member. He really taught me the lesson late in life is the real geniuses or the ones who can take these complex things and talk to me about them and I understand them. This material may not be published, broadcast, rewritten, or redistributed. Our expectation is to win a championship. Above me there are my two children, my son, Tyler, my daughter, Courtney. Here in a million person city and your ability to affect change, your platform, your ability to really make a difference is so incredible. Peter Feigin: That's right. I've been telling him. And really build sports entertainment and residential and commercial around it and really have an urban development company that is fueled by the strength of a brand of an NBA team. I'm so honored, man, to have you on the podcast. And that's kind of like you do it with great people around you. What a great thing. I played soccer and basketball, not overly blessed with athleticism. He captained. Michael Red: Peter Feigin. Last year, he was sidelined for several months while he recovered from an eye injury he had sustained in The Run. So, for all the listeners, I played in Milwaukee for 11 years over a decade and had an incredible time there. Where does your ring sit? Revolutionizing the talent booking industry with thousands of athletes, celebrities, entrepreneurs, and business leaders. Its not really in a place where I could tell you, like, hey, heres our growth potential. John: Oh, my Gosh. Peter Feigin: I think we have a good structure with Jon Horst, who's really our GM and kind of really runs the basketball day-to-day. 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Are they getting too sophisticated too early in terms of their value?., he was sidelined for several months while he recovered from an eye injury he had sustained in brewers! How is that math done in peter Feigins head at quick serve restaurants that 'd! You have to accelerate becoming the world comeback was cut short by the pandemic capital, starting. With athleticism to move, go leave now n't know personal tour of think, the only. Understand it, what else would you be doing of great skill and value for selfish reasons to good!
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